Realty Broker Office Boosting Referrals   

Arcadia, CA – June 11, 2010:  Social media has shined the spotlight on information sharing, opinions and endorsements.  People are more easily to say what they do and don’t like, especially when it comes to real estate with today’s high volume of short sales and foreclosures.

Realty Broker Offices have found that connecting to past and current clients via social media has increased their referrals, and it has created a very positive impact on sales and closings.  Brokers now understand that engaging people to talk about their experience with them can lead to referrals that are sometime far outside their database.

To make sure social media referrals are acted upon quickly, real estate companies are also using new referral management and tracking tools to assign referrals to their agents and to review the agent’s follow-up activities.

“Social media like Facebook, Twitter, Linked In and others provides a platform to get people talking about what you have done for them”, states Jerry Franklin, Marketing & Sales Executive with Technology Mix, the creators of the Realty Broker Office software.  “In this housing climate when you help someone to change their situation for the better, they will tell someone about it, and the word gets around.  Today people are looking for real estate professionals that can help them with their problems.”

As word spread about your services and others start contacting you, be sure to follow-up promptly.  Also be ready to provide information on what the next step should be, including how to get started. 

More information about real estate referrals and tools that you can use to manage your referrals can be found on the company’s website at www.RealtyBrokerOffice.com and by calling Technology Mix at 866-459-4597 x252.

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About Technology Mix, Inc. - Technology Mix is the leader in internet real estate software; headquartered in Arcadia, California.  Real estate software solutions provided by Technology Mix include Realty Broker Office, RBO Commercial, RBO Rental, RBO Residential, and RBO Land.  Technology Mix delivers it client-driven real estate software solutions through strategic alliances, internet and a direct sales force.  For more information, visit www.TechnologyMix.com.