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Looking to boost the number of agents working for your brokerage?  Try tapping a source that's very close by -your agents.

Let's take a look at this from a different perspective.  When your agents are out marketing, networking and talking with people; and learn of a person looking for a career change, new job, or looking to change their current situation, do they think to tell them about your brokerage?  They would with the right incentives.

Agents are always being told to "build their business".  Well, wouldn't recruitment be apart of that business building process?  And while they're building their business, they also help you the broker to build yours.

»»»How to Start Agent-to-Agent Recruitment

Questions for Your Current Agents:  Make sure you know why your agents works for your brokerage.  Why did they choose you?  Why do they stay?  Are your agents new to the industry and looking for help getting started?  Are your agents experienced and looking for marketing and leads support?  Are they looking for investment deals?  Whatever the reason make sure you know.  Then make sure it's in line with the goals for your brokerage.

Reasons to Work Here:  After learning why you're the lucky one, it's time to make sure everyone in your office knows.  This way everyone has key recruiting talking points.  Put together a "Top 5 Reasons to Work Here" list.  Give this list to your agents and ask if they agree.  There should be dialogue with your agents about the list, and you may find that you need to change a few things about the list and perhaps your brokerage.

Recruitment Commission Split:  Develop a commission split to be paid to your agents for each new recruits.  Your agents will be spending their time talking about your brokerage and ultimately, marketing your brokerage to other. 

Show Them the Money:  Create a one page "New Money" plan, showing your agents how recruiting other agents can get them a new revenue stream; they can build their own team; and they can start growing their business.  Show them what's in it for them.  Knowing that their efforts will bear them personal financial reward will keep your brokerage name at the top of their list.

»»»Managing Agent-to-Agent Recruitment

The "Agent Referring Agent" component of Realty Broker Office™ lets you assign, track and calculate commission splits for agent-to-agent recruitment.  You can:

Track Every Agent Referred to Your Brokerage.  We've made it easy to track the agents that are referred to your brokerage by other agents.  In your agent screen, simply click to add the name of the referred agents.

Custom Commission Splits.  For each referred agent, you can customize the recruitment commission split that is to be paid to the referring agent.

Duration for Commission Payments.  You can set the number of months the referring agent is to receive the recruitment commission percent.

Recruitment Commission Automatically Calculated.   Each time a transaction is added for a referred agent, RBO automatically calculates the commission due to the referring agent.  This information is added to the commission screen for you to accept or make further edits.
 

next:  Realty Broker Office™ Tracking Buyers Habits to Close Deals

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