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There are a number of systems and techniques
used to farm expired listings. One such
technique that has shown to work repeatedly is
the "expired listing letter".
The expired listing letter is not a long written
solicitation of your selling record, but rather
a brief dialogue on what you will do. Here
are the top four (4) things your letter should
do:
1.
Have a Catchy-Attention Grabbing Headline
2.
Identify Who You Are and Why You're Writing to
Them
3.
Give the Seller a Reason to Immediately Call You
4.
Be Concise and Brief - no one wants to read a
long drawn out letter
Sample
Expired Listing Letter
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Greetings!
IF YOU ARE
READING THIS LETTER THEN
YOUR REALTOR
HAS NOT SOLD YOUR HOME
My name is [your-name-here]
and I am [your-position-here]
of [your-company-name-here].
I noticed that your house was
recently taken off the market, so I
am writing to see if you still have
an interest in selling.
I welcome the
opportunity to meet with you to
-
go over
your Real Estate needs
-
update
you on current market conditions
-
help
devise a plan that will get your
home sold
In this more
difficult market you need a Realtor
experienced in your area who will
get your home sold for full market
value in a reasonable amount of
time. As proof of my experience,
you will receive an unconditional 45
day listing agreement that you can
cancel at anytime with no fees to
you. I get paid when you get
paid, AT CLOSING.
I will talk to
you personally during the listing
period at least twice a week with
updates, and I will answer my phone
when you call or return your call
immediately. Try it! (866)
459-4597. Also check out my website
at
www.RealtyBrokerOffice.com
Folks, if you are
serious about selling your home then
give me a call today and start
packing! I look forward to hearing
from you.
Sincerely,
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Managing Expired
Listings Letters
is included with your Realty Broker
Office™. There is
no additional cost for this features.
With Realty Broker Office™ there
are no setup fees, no contract to sign and no
maintenance fees.
And this
isn't
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Click
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other features
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Tracking
Buyers Habits lets you close more deals
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