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  How To Get Expired Listings' Sellers to Call You

There are a number of systems and techniques used to farm expired listings.  One such technique that has shown to work repeatedly is the "expired listing letter".

The expired listing letter is not a long written solicitation of your selling record, but rather a brief dialogue on what you will do.  Here are the top four (4) things your letter should do:

1.  Have a Catchy-Attention Grabbing Headline

2.  Identify Who You Are and Why You're Writing to Them

3.  Give the Seller a Reason to Immediately Call You

4.  Be Concise and Brief - no one wants to read a long drawn out letter

 

Sample Expired Listing Letter

Greetings!

 

IF YOU ARE READING THIS LETTER THEN

YOUR REALTOR HAS NOT SOLD YOUR HOME

 

 

My name is [your-name-here] and I am [your-position-here] of [your-company-name-here].  I noticed that your house was recently taken off the market, so I am writing to see if you still have an interest in selling.

 

I welcome the opportunity to meet with you to

-   go over your Real Estate needs

-   update you on current market conditions

-   help devise a plan that will get your home sold

 

In this more difficult market you need a Realtor experienced in your area who will get your home sold for full market value in a reasonable amount of time.  As proof of my experience, you will receive an unconditional 45 day listing agreement that you can cancel at anytime with no fees to you. I get paid when you get paid, AT CLOSING.

 

I will talk to you personally during the listing period at least twice a week with updates, and I will answer my phone when you call or return your call immediately.  Try it! (866) 459-4597.  Also check out my website at www.RealtyBrokerOffice.com

 

Folks, if you are serious about selling your home then give me a call today and start packing! I look forward to hearing from you.

 

 

Sincerely,

 



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For Your Software / Database...

Managing Expired Listings Letters,  postcards, flyers and other marketing material is included with your Realty Broker Office™.  There is no additional cost for this features.  You can create folders and store many different types of documents.

And this isn't the only extraordinary feature you get.  With Realty Broker Office™ you get the complete solution to manage and grow your business.  Click here to view other features

 

 

 

 
     
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