Real Estate Solutions
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  How to Get Buyers to Close 

If you were going to buy a home today, what would it take for you to make an offer and close the deal?

That is the leading question we asked to folks who are either looking or planning to look in the next 30-60 days for a home.

While everyone recognizes the current economic problems --including falling house prices, unemployment and businesses closing; there are still a number of people who see this as a time for them to own real estate.  They want to either make their first purchase, invest while the prices are low, help their kids, or acquire property in the United States.


So what does it take to get buyers to close?

1.  Knowing that they are paying the right price.  Everyone wants to feel they got a great deal, and that they did not over pay.  While no one knows what the bottom looks like, buyers are looking at the percentage and actual dollar drop from the original price.  A big enough move in either category, resonates with buyers to get moving.

"... seeing the 25% - 30% off the original price, got us to start looking.  The prices had moved to a place where we could afford a house..."  
   -- survey respondent

 

" ... when we saw the price of a home in a neighborhood in which we wanted to live had dropped by $100,000, we started looking..."  
    --survey respondent

2. Knowing that they can make their mortgage payment.  Buyers are no longer stretching themselves.  They want to make sure their house payment fits their budget.  Buyers have tossed the notion of buying the biggest house you can afford.  Today, buyers want something that meet the current needs of their family.
 

3.  Knowing that the area is safe.  Buyers want to feel safe and secure in their home.  Because of the market conditions, buyers are looking for more comfort, activities and entertainment at home.  They also want to be in an area with very few problems. 


4.  Getting extra space outdoors.  Being home more have buyers looking at their outdoor space as the new get-away location.  The large yard space is enticing, because buyers are looking at using their outdoors for work, cooking, and relaxing.

"... we changed the flower garden area to a mini-kitchen and lounge.  This way I can leave the house and feel like I'm going to a different location..."
   --survey respondent

5.  Having a smaller fix-it bill.  First-time home buyers are looking for more of a move-in ready home.  They want to minimize having to spend money on home repairs and improvements.  Today, they are looking to save their money, instead of fixing things they thinks should already be working properly.

 

next:  Making Leads Count

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Say What?

What real estate professionals are saying about Realty Broker office:

On Monday of last week Karen entered 5 transactions, including marketing and other expenses; she requested and received 60% of the documents needed; and she calculated the different commissions for the 7 agents involved.  Her total time to do all of this 60 minutes. We are still amazed. I want to confirm that Realty Broker Office works as promised. --Tracy Cruz, FL 
 

 

 
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For Your Software / Database...

Track all of your buyer prospects.  Some buyers may take longer than others; however, you want to be positioned to close the deal when they are ready.  Buyers Management is included with Realty Broker Office™.  There is no additional cost for this feature.  You can track appointments, to-do items, properties of interest, property features wanted, notes and more.


And there are many more extraordinary features.  With Realty Broker Office™ you get the complete solution that helps your business.  Click here to view other features

 

 

 

 

     
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