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How to Get
Buyers to Close
If you were going to buy a
home today, what would it
take for you to make an offer and close the deal?
That is the leading question we asked to
folks who are either looking or planning to look in the next
30-60 days for a home.
While everyone recognizes the
current economic problems --including falling house prices,
unemployment and businesses closing; there are still a
number of people who see this as a time for them to own real
estate. They want to either make their first purchase,
invest while the prices are low, help their kids, or acquire
property in the United States.
So what does it take to get buyers to close?
1. Knowing that they are paying the
right price. Everyone wants to feel they got a
great deal, and that they did not over pay. While no
one knows what the bottom looks like, buyers are looking at the
percentage and actual dollar drop from the original price.
A big enough move in either category, resonates with buyers
to get moving.
"...
seeing the 25% - 30% off the original
price, got us to start looking.
The prices had moved to a place where we
could afford a house..."
-- survey respondent
" ...
when we saw the price of a home in a neighborhood
in which we wanted to live had dropped by
$100,000, we started looking..."
--survey respondent
2. Knowing that they can make their
mortgage payment. Buyers are no longer stretching
themselves. They want to make sure their house payment
fits their budget. Buyers have tossed the notion of
buying the biggest house you can afford. Today, buyers
want something that meet the current needs of their family.
3. Knowing that the area is safe.
Buyers want to feel safe and secure in their home.
Because of the market conditions, buyers are looking for
more comfort, activities and entertainment at home.
They also want to be in an area with very few problems.
4. Getting
extra space outdoors. Being home more have
buyers looking at their outdoor space as the new get-away
location. The large yard space is enticing, because
buyers are looking at using their outdoors for work,
cooking, and relaxing.
"... we
changed the flower garden area to a
mini-kitchen and lounge. This way
I can leave the house and feel like I'm
going to a different location..."
--survey respondent
5. Having a
smaller fix-it bill. First-time home buyers
are looking for more of a move-in ready home. They
want to minimize having to spend money on home repairs and
improvements. Today, they are looking to save their
money, instead of fixing things they thinks should already
be working properly.
next:
Making Leads Count
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