How To Get Real Estate Agents
to Join Your Brokerage
Every brokerage wants top producing agents.
Research shows that the most common characteristics among successful agents are
salesmanship, clear communication, and drive.
So how do you get producing agents to join
your real estate company? You must have a solid answer
to the agents' number one question.
Agents who are prospecting and closing deals
want to know, "are they going to gain business by working at
your brokerage?". Even new agents with drive and
determination have this same question.
Agents want some assurances that your goal,
as their broker, is to improve the position of the brokerage
and thus their ability to increase sales and closings.
How do you answer this question and
provide
the assurances?
The key is to tailor your marketing materials
and interview discussions to their needs:
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1. |
Show Your involvement with
online prospecting
show each potential agent your marketing website
links, and sample email campaigns.
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2. |
Demonstrate How
technology makes your brokerage better
give each potential
agent a demo of your real estate software system and
show them how it will help them in their business.
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3. |
Describe Your Training on lead conversion
Talk about your
experience with converting leads to clients.
Share lessons learned about what you found that
really works.
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4. |
Invite them to sit-in
on Personal development coaching
Ask potential agents
to come by to sit in on a coaching session.
Let them know that they could learn some valuable
information that could help their business.
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5. |
Show Pride in Your office assistance
and support Talk
about what your office support include and how the
staff is available to help with all types of tasks.
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6. |
Explain How difficult closings
are handled Talk
about some of the problems that you have encountered
with a few of your current closings. Explain
how your solved the problem and why you chose to
solve it that way.
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7. |
Discuss How problems are resolved
Let each agent know
that you run your business in a professional manner,
and that you look to resolving problems immediately. |
Agents understand that you have a business to
run. However, they also understand that a part of what
contributes to their personal success is having a brokerages
that does their part very well.
next:
Selling Short
Sales Fast
Real Estate Database /
Software Features:
click here
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