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Are you getting the most from ALL of your leads?

While you would like to do business with everyone who contacts you, you know that is not going to happen.  However, people that have indicated, asked questions, engaged or started the process of using your services are clearly interested.
 

So why have your prospect become inactive?  For a number of reasons...they have additional work projects, health concerns, siblings, or just plain old multi-tasking.  Whatever the reason you can re-engage the process and still close the deal. To do this you must be able to identify your "in-actives" and rejuvenate the process.
 

Start with...  identifying and tracking your in-actives.  To get your inactive buyers and seller back active, you must first know who they are and what they want.  Yes, you know they want to buy or sell, but why?  What's driving the decision?  Who's driving the decision? and what are the emotions involved?
 

If you are using Realty Broker Office™  then you should already have this information at your fingertips.  If not, it's quite easy to get this information entered or imported into your Realty Broker Office™.  What you want to do is keep track of all communications that gives insight into the buyer or seller needs. 

Keep track of things that the buyer or seller say to you... like "I'm going to be a grand mom", "all of the children has left the house", "my spouse got a promotion", or "we always wanted a vacation home".  When you are ready to re-activate them, use this information to focus your messages and conversations.
 

Use RBO Marketing...  RBO Marketing can help you with the re-activation process.  It lets you focus and identify prospects that have become inactive; listings that were cancelled, expired or withdrawn; and buyers you were not able to assist.  You can identify your buyers and sellers from any time period -last month, two months ago, six months ago or much longer.

Here's what you get:

     - Prospects, Leads, Past Clients

     - Segment Data

     - Export Data for Marketing

     - Communication History
 

next:  Accounting Made Easier for Realty Brokers

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