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Your real estate company needs agents.  Whether you have decided to be a small, medium or large brokerage, your business requires the hiring of agents.

New agents bring energy, excitement, and revenue to your brokerage.  The conversations, ideas and feedback gets renewed with each new recruit.

There are a number of existing agents enjoying and benefiting from their real estate profession.  In addition there are still a number of people interested in becoming real estate agents.

As history continues to prove, real estate ranks at the top for long-term wealth creation.

So how do you find agents?  First you must be clear about the type of agent that will fit well with your brokerage.  There are three types to consider.  If your brokerage is going to have a combination of types, be sure to prioritize the type in order of importance to your brokerage.
 

First Step - Agent Type
Determine the type of agents you want working at your brokerage

1.  Pre-License:  These are people interested in becoming real estate agents. They do not have a real estate license.  You will provide the training necessary for them to become licensed.  They will work at your brokerage upon receiving their real estate license.

2.  New License:  These are people who have recently received their real estate license.  Or someone who need more help understanding how the industry works.  In either case, you will provide training on the inter-workings of the real estate industry -i.e., getting started, building a business, and processes.

3.  Skill License:  These are people who have a real estate license, and they have been working as a real estate agent for a period of time; at least 2 years.  They understand the real estate industry, including: prospecting, client relation, and closing deals.

 

Locations to Recruit Agents
Make sure you have completed the "First Step" listed above before you start recruiting.

Once you are ready to recruit, here are some recruiting locations that have worked for a number of brokers.

1.  Community Adult Schools.  Post your recruitment notices at these class locations.  Adults taking these classes are looking to learn and try something new.  They have experience and contact from working in corporate jobs.  And they are also looking to earn extra money.

2.  Economic Development Agencies.  Contact the various state agencies that received funds to help people find jobs or change careers.

3.  Military Wives Clubs.  These ladies hold social events to inform each other of jobs, resources, and community activities.  Housing is always a key topic whereas someone is moving or relocating.

4.  Department of Real Estate.  Purchase a list of new and/or existing licensees and send them recruiting information about your brokerage.  Each state has its own department of real estate.  Check with the states in which you are interested.

5.  Internet Job Boards.  Post your job listings throughout the internet on the different jobs and message boards, including craigslist.  Start with the free job boards -yes, lots of job seekers search these boards.
 

What about recruiting Material?  Put together a one-page fact sheet that shows what each agent will receive when working with your brokerage.  Technology is always a key selling point, so highlight your agent technology tools along with other key items offered by your brokerage.

next:  Use 1099 to Motivate Agents

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