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Professional
recruiters use their checklists all the time
because they work. They are simple, keep you
on point, and clearly lets each agent know what's
in it for them.
Every brokerage
wants agents. And every brokerage wants
agents that can get clients and close deals.
After all, your brokerage requires revenue and
cash flow to continue to stay in business.
So how do you
get the agents you want? In a word
"Checklist". Everyone knows about having a
plan and developing a profile. So, our
research team looked for other things that any
size brokerage could do to kick-start their
recruiting. After talking with industry
recruiters and analyzing the data, there was a
common thread among the best recruiting efforts.
The checklist
goes a long way to showcasing your brokerage
and attracting agents. Agents want to
know what's in it for them. Use the
checklist to show them the winning formula.
Checklists used
by industry recruiters to distinguish
themselves:
1.
Leads
vs. Paid Leads. Identify
the types of leads you provide and whether or
not your brokerage provides them at no cost to
the agent. If there is a cost, highlight
the value and what the agent is getting for
his/her money.
2.
Ongoing
Marketing vs. Occasional Marketing.
Explain to each agent how often you market, and
the results of your marketing efforts.
Discuss that you take marketing serious, and use
it as one of the keys to building your brokerage.
3.
Office
Support vs. Paid Assistant.
If you and your staff are available to answer
questions, handle documents, do follow-up
activities, and assist with closing deals, let
each agent know about these services. This
may be a key factor in the agent not having to
immediately hire a personal assistant.
4.
Training
vs. No Training. Highlight your
weekly meetings, questions & answers sessions,
and phone conferences. Talk about how your
brokerage stay informed of market conditions and
changes; and how you keep the agents informed.
5.
Part-time vs. Full Time.
Discuss that your brokerage is your business,
and you are open for business on a full time
basis. Whether the agent is full-time or
part-time, your brokerage operates on a
full-time business schedule. Thereby,
your brokerage is capable of providing support when needed.
6.
Strategy
vs. Talk. Explain why
your brokerage operates the way it does; then
discuss how you help each agent to develop a
strategy to achieve their goals. Instead
of just talking about what each agent should do,
show them how using a strategy helps to get
leads, clients and closed deals.
7.
Technology vs. Long Hours.
Demonstrate your technology tools to each agent.
Show them what they will be provided and using
from day one of joining your brokerage.
Give
them a few days to checkout the technology, as
well as
see how working with your brokerage with save
them time and minimize the long hours.
The goal of
the checklist is for you to use key selling
items to distinguish yourself from other
brokerages. While
technology exist that can help you
Recruit and Keep Agents, a checklist can be use to show agents what's
at your brokerage for them.
Once you've
established your checklist, be sure to put it on
your website and other recruiting materials.
Managing
Agents, Agent Documents, and Agent Referral Commission
are included with your Realty Broker
Office™ real estate software.
Everything is included,
and features are added
at no
additional cost.
You get complete
solutions to manage and grow your business.
see also
How to Increase
Your Referrals
see also
Run a Money Making
Office
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