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Are You
Scaring Away Buyers?
There are a number of people very
interested in purchasing their first home. There are
also a number of people looking to buy rental property, help
their children purchase a home, or just increase their real
estate investments.
When these buyers contact you, are you
scaring them away by heightening the problems? The
results from our recent "Are You Really Interested in Buying
Real Estate" survey, suggest that buyers are feeling
discourage from even looking at real estate. One of
the biggest reasons for this feeling comes from the words spoken by their
agents.
The goal of the
survey was to gain insight on how buyers are
maneuvering within the real estate market.
With all of the talk about the "buyers' market",
we wanted to know from the buyers themselves
about the market.
It turns out
that a big portion of the buyers' discouragement
comes from hearing their agents tell them
that it is very difficult and almost hopeless to
purchase a home in this market. After
hearing these words and not having much
countering information, a number of buyers just
stop looking at real estate.
Other words
that generated a high degree of buyer
discouragement include:
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The good short sale houses are sold within 3 to
5 days of being on the market. If you
cannot make offers quickly, don't bother.
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In order to be successful at purchasing a short
sale, the agent must have the pre-authority to
make offers for you.
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Today, you must view houses on the internet and
make a decision. There is no time to go
around looking at properties. By the time
you look and make a decision, the property has
been sold.
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Without cash the purchase process is long and
drawn out
While the survey results revealed buyers being
discouraged, it also showed that people are
interested in buying real estate. So the
next time a buyer contacts you, make sure you
take the time to tell them how to be successful
at their real estate purchase, while explaining
the difficulties in the market.
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