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The NEW
Buyers
Are you positioning your
listings to sell to the New Buyers?
The economic
and housing conditions have changed how folks
are purchasing homes and other properties.
At the top of their list use to be the ultimate
"Location, Location, Location".
In researching
how brokers and agents are getting their
listings sold in today's housing market, our
research revealed that a new type of buyer has
emerged; and the New Buyer's formula is
"Price, Condition, Location".
While every
real estate professional understands that price
plays a role in the purchasing decision, in the
past emotions could often sway buyer to stretch
and go for the "dream" place with its ideal
location. This is no longer the case in
today's real estate market.
What's Behind the New
Formula
Buyers who have
made recent real estate purchases, as well as
buyers who are looking to make purchases by the
end of the year, have been consistent in their
approach to real estate. Thus the new
formula describes the shift:
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Price
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Upfront, buyers want to make sure
they can comfortably pay their
mortgage. They are no longer
interested in "stretching it a bit"
just to have the "dream" home.
The first thing buyers are asking is
"What is the price?".
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Your
Listing Strategy
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(1)
Price the property aggressively if
you want quick offers
(2)
Include the amount of housing
rebates in your flyers
(3)
Explain the bargain with how much
others have paid for properties in
that area
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Condition
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Second, buyers really do not want
fixer-upper unless they are getting
bargain basement (almost give-away)
prices. Therefore, the way the
property looks, feels, and flows is
important. Buyers are looking
for homes that are move-in-livable.
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Your
Listing Strategy
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(1)
Make sure the place is clean, smell
fresh and presentable
(2)
Fix those items you know will impact
the personal appeal
(3)
Include the dollar amount to be
granted for repairs, fixes and
accommodations
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Location
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Third,
buyers want to be in a safe, clean
and secure environment with good
schools and nearby shopping. |
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Your
Listing Strategy |
(1)
Include info on school performance
(2)
Inform of nearby parks, fitness
centers, and hosted city activities
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Buyers are looking for ways to
save money, reduce debt, lower costs, spend less, and get
the most from every purchase. There are still quite a
number of families that are looking to buy real estate;
whether a first home, vacation rental, or investment.
Just be sure that your listing strategy is meeting their
changing needs.
next:
How to
Make Your
Numbers and Profits
Real Estate Database /
Software Features:
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Home |
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Get the Deal Closed Faster
-- The
Yes / Yes Option
If the person at the lunch
counter asks, "would you like a medium or large soft drink",
your mind immediately goes into making a decision.
Either choice means a sale for that business. It works
the same with real estate...
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Say What?
What real estate professionals are saying
about Realty Broker office:
Everyone in my office has gotten much more
productive. Being able to enter, view, and access our information
(the checklists are great) anywhere has allowed my agents to focus more
on client services and closing deals, instead of looking for forms, and
memorizing processes.
--Tim Rhodes, TX
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| For Your Software
/ Database...
Track all of your
buyer prospects. Some buyers may take
longer than others; however, you want to be positioned to
close the deal when they are ready. Buyers Management
is included with Realty Broker Office™. There is
no additional cost for this feature. You
can track appointments, to-do items, properties
of interest, property features wanted, notes and more.
And there
are many more
extraordinary features.
With Realty Broker Office™ you get the complete
solution that helps your business.
Click
here to view
other features
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