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Young adults, college graduates, retirees,
working professionals, buyers, sellers,
investors; all use email.
Have you
checked your email today? The answer is
not only yes, but how many times. So if
you're checking your email; agents are checking
their emails.
Email is an
accepted communication medium for businesses
throughout the world, including real estate.
Today, you email listing information, pictures,
appointment reminder messages, address driving
instructions, contracts, appraisal reports, and
inspection reports.
You are also
using email to prospect and sell your real
estate services. So why not use email to
increase your number of agents. Done
correctly, email can provide a substantial boost
to your recruiting efforts.
Using a
Theme Approach
Your email message should be easy to read and
understand. Our research team has found
that using a "theme" approach gets agents
attention and improve responses. Your
theme email should include:
1.
Attention Grabbing Subject. Use a
subject that make agents want to continue
reading. For ideas on writing subject
lines, check your newspaper. Each day
newspapers use heading to get your attention.
2.
Agent Name. Personalize your message.
Have you ever been in a crowd and someone called
your name? What did you do -stop and
looked to see who was calling. Agents
respond when you address them by name.
3.
Message Centered on Theme with a Call to Action
Link. Stay on point. Using a
theme helps you to focus on getting your point
across. Keep your message clean and easy
to read. Add a link, phone number, or
email address for the agent to respond.
Sending Your Theme Email
Depending on the theme, your email can be sent
to your past agents; past interviewees; and
persons who have talked with you about your
brokerage. Themes can also be sent to
persons thinking about becoming real estate
agents.
Once you've created your
theme email template, you can upload it to your
Realty Broker Office system
so that everyone in your office has access to
it.
Sample
Theme Email: The Apology
Send to: past agents
Subject: ABC Realty Did Not Deliver
(replace ABC Realty with your brokerage name)
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Hello Jason
We did not
deliver and should have done more.
I know that you
must be disappointed that we did not
do more to help you, and I want to
sincerely apologize on behalf of our
entire brokerage.
I understand your
frustration with leads, listings,
buyers, and the real estate market;
and that you want a brokerage to
provide true leadership.
We can help you.
We have improved a number of things
about our brokerage and want you to
take another look at us. You
will not be disappointed.
Call or email Ted
Blaine to see what great stuff we
have waiting for you.
Phone: (866)
459-4597 x252 /
Email:
sales@realtybrokeroffice.com
Sincerely,
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Email Themes,
Letters & Forms Management
is included with your Realty Broker
Office™. There is
no additional cost for this features.
With Realty Broker Office™ there
are no setup fees, no contract to sign and no
maintenance fees.
And this
isn't
the only extraordinary feature you get.
With Realty Broker Office™ you get the complete
solution to manage and grow your business.
Click
here to view
other features
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Related
Feature: see
Getting Expired Listings to Call lets you close more deals
Other
Features:
see what else is included
Tell Others:
tell
friend, association, other brokers
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