Who is Selling
Real Estate
Real Estate Market Niches
Thousands of people across the United States purchased a
home today, and this buying process plays out every day.
While the numbers may not be as large as they were a couple
of years ago, houses are still being sold every day.
Our research revealed that there are market niches in which
real estate brokers and agents are successfully selling
homes. While you are aware of the foreclosure market,
including REOs and short sales, there are other markets in
which agents are selling successfully.
Other Top Real Estate Market Niches
1. Family Estates - people pass on their houses
and other real estate property after they die. Real
estate agents are contracted to get the house sold in a
timely manner. While the process of getting the home
sold is the same (advertising, showings, appointments,
etc.), you do want to have knowledge of estate document
requirements, time lines, signatures, and ownership
validation.
2. Cost of Living - people are
moving from high expense states to lower costs states.
They simply want to pay less to live. Agents in this
niche use advertising that focuses on "living better for
less".
3. House Swap - in looking for ways to preserve
their home equity and value, a number of home owners are
turning to swapping their homes. In this niche, agents
assist with the finding and sale of the properties. To
ensure that both homes are sold, a contingency is added to
the purchase agreement for a dual closing for both
properties on the same day.
If you are looking to build,
expand or just increase your revenue this year, add to your
brokerage a strategy to train or recruit agents in the above real estate
areas.
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