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  How to Develop a Marketing Message
That Fills Your Pipeline

You want to grow your real estate business.  The goal is to do more transactions, recruit more agents, and to get more leads in the pipeline.

You've gotten a website, setup Facebook, and even have a twitter account. 

So what is your marketing message?  Are you like everyone else and just sell real estate, or is there something special and of distinguished value to your services?

To get your pipeline flowing with leads and prospects, you must start with looking at the core message that you are providing.

Your core message should convince potential clients that you have the answer to their problem.  Any marketing that you do, should center around this concept.

 

Marketing Message Examples

First, make sure you have decided what part of the real estate market you plan to serve.  For example, are you focusing on luxury, out of town buyers, investors, short sales, foreclosures, second home buyers, retirees, multiple property owners, etc.

Then, develop a core marketing message for the real estate markets you plan to serve.  Here are some examples.

people do not want to buy a drill, they want to dig a hole.

1.  For Short Sellers          

     Market Motivation:  seller is having financial difficulties and
                                is looking to cut their loses.

     Core Message:  get Max Maximum Price in Shortest Time

     Your Action:      let people know that you will handle the worry
                           of getting their property sold.  And they can
                           start planning to move on.
 

2.  For Foreclosures        

     Market Motivation:  banks want to not lose any more money on
                                bad real estate deals

     Core Message:  help Clear Inventory at Best price

     Your Action:     let banks, lenders and others know that you are
                           a real estate expert that deliver results

3.  For Investors       

     Market Motivation:  buy good real estate at a cheap price

     Core Message:  Great real estate at a Bargain

     Your Action:     let investors know that you find great real
                           estate deals quite often.

4.  For Traditional Sellers

     Market Motivation:  get Most Money for their property

     Core Message:  our Experience gets you Top Dollar for your
                           property

     Your Action:    tell sellers that you work to get them the best
                          top price in the market

 

The examples above are to give you a starting point to getting your core message in place.  Then use this message in your business and pass it on to your agents. 

When people know that you can help them, they will contact you. 
 

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Say What?

What real estate professionals are saying about Realty Broker office:

Finally, I am no longer spending lots of time trying to get documents to get checks cut.  Now, my agents know that they must login to the system and upload the documents.  And until I have received all documents, no checks are cut.  This has made it easy for me and my agents to get things done.
 --Pyra Valtun, FL
 

 

 

 

 

 

 

 

 

 

 

 

 
 
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For Your Software / Database...

Leads & Prospects Management  is a big part of the process to cultivate and get new business.  In addition to tracking the source of your leads, you can also assign leads, provide a leads checklists, as well as monitor follow-up activities.  These leads and prospects management features are included with your Realty Broker Office .  There is no additional cost for Leads and Prospects Management. You can create your own list of lead types, set next follow-up date and add lead appointments to your calendar.

And this isn't the only extraordinary feature you get.  With Realty Broker Office  you get the complete solution that helps your business.  Click here to view other features

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
     
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