Real Estate Solutions
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  What's Your Production Number?

10, 20, 25, or perhaps a higher percentage.  Your production number is your business's profit margin.

As we approach the end of the year, it is time to analyze your business from two key perspectives - (1) what worked and (2) what didn't work.  It is important to know which efforts to repeat and which ones to sit on the shelf.

A survey conducted by our research team found that a number of real estate brokers have things that has worked well for their brokerage throughout the year. 

The top 5 items that "worked" include:

1.  Internet Marketing.  cost per click (cpc) advertising was the most effective; followed by organic search clicks.
 

2.  Commission Splits.  set commission splits based on performance.  Or in the case of 100% brokers, set fees to cover costs and a reasonable profit.
 

3.  Assigning Prospects.  be sure to give leads to agents who are eager and hungry.  agents who are willing to go the extra mile to get things done, often do get things done.
 

4.  Prospect Follow-up.  make sure each prospect has been contacted.  send information promptly and develop a task that routinely keeps the prospect informed.
 

5.  Virtual Office.  make it easy for everyone to work together and communicate from any location, including home.  take advantage of technology to get things done better and faster.

The important thing is for you to know what is working best for your business.  Start with checking marketing performance, agents performance, and expenses.  Run your company's production reports to see the overall health of your business, as well as which area is need of extra attention.
 

next:  How to Increase Your Referrals

Real Estate Database / Software Features:  click here

 

  

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How to Increase Your Referrals

When you have provided excellent service, most people are willing to tell others about you.  Research revealed there are certain dos and don'ts that helps every time for increasing you referral pipeline.  The key to referrals is to simply...
 

 

How Realty Brokers Go from No/Low to High Profits

Is your brokerage profitable?  We're not talking about just making money, we're talking about the revenue remaining after you've paid all expenses.  Here's how to go from low to high profits.
 

 

How to Get Expired Listings' Seller to Call You

There are a number of systems, and techniques used to farm expired listings.  While each as its; advantages, one such technique that has shown to work is...
 

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For Your Software / Database...

Production Management provides a view of how your business is progressing, including revenue, sales volume, and your agents' sales.  And this feature is included with your Realty Broker Office™ real estate software. 

And this isn't the only extraordinary feature you get.  With Realty Broker Office™ you get the complete solution that really helps your business --see features list, click here.

 

 

 

 
     
Real Estate Solutions
   by Realty Broker Office™  
   

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