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10, 20, 25, or perhaps a higher percentage. Your production number
is your business's profit margin.
As we approach the end of the year, it
is time to analyze your business from two key perspectives - (1) what
worked and (2) what didn't work. It is important to know which
efforts to repeat and which ones to sit on the shelf.
A survey conducted by our research team
found that a number of real estate brokers have things that has worked
well for their brokerage throughout the year.
The top 5 items that
"worked" include:
1.
Internet Marketing.
cost per click (cpc) advertising was the most effective; followed by
organic search clicks.
2.
Commission Splits.
set commission splits based on performance. Or in the case of 100%
brokers, set fees to cover costs and a reasonable profit.
3.
Assigning Prospects.
be sure to give leads to agents who are eager and hungry. agents
who are willing to go the extra mile to get things done, often do get
things done.
4.
Prospect
Follow-up. make sure each
prospect has been contacted. send
information promptly and develop a task that
routinely keeps the prospect informed.
5.
Virtual Office.
make it easy for everyone to work together and communicate from any
location, including home. take advantage of technology to get
things done better and faster.
The important thing is for you to know
what is working best for your business. Start with checking
marketing performance, agents performance, and expenses. Run your
company's production reports to see the overall health of your business,
as well as which area is need of extra attention.
Production
Management
is
included with your Realty Broker
Office™ real estate software. There is no
additional cost for this feature.
Production Management isn't the only extraordinary feature
included.
You get complete
solutions to manage and grow your business.
see also
How to Go from Low
to High Profits
see
also
Running a Profitable
Office
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