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Whether you are marketing online via social media, email, postcards, letters or seminars, you want to capture every potential prospect.  Your next important step is to properly follow-up.

Not everyone who makes contact with you is ready to do the deal right now, but they may eventually be ready.  Some folks plan well in advance, while other may make a more quick decision.  In either case, they have made an initial contact to you for information.

To get clients, you do not just provide the information to your prospect and hope they will call you back.  Real estate professionals who are closing deals in this market (agents and brokers) provide the information and activate a follow-up process.

If you want to kick up dust on your prospect pipeline and add some deal closings, make sure you understand these Effective Follow-up Methods.
 

Effective Follow-up Methods

1.  Follow-up Forever:  Keep your name in the hat so that when your prospect is ready to do the deal, they think of you.  You know what your prospect wants, so provide them with ongoing useful information on how they can get it from you.

2.  When to Follow-up:  Don't give your prospects time to forget about you.  Start building the relationship as soon as they contact you.

- If you get a lead from your website, send a personalized email reply right away to that person. 

- If you purchased your lead, get in touch with them right away. 

- If you spoke to your prospect in person or by phone, send them a follow-up email message.

3.  Frequency of Follow-up:  The average person needs to hear your message seven times before they buy your services.  It's ok to send several sequential email; however, make sure you are providing helpful information to their situation.

4.  One Year Follow-up:  Follow-up regularly during the first year of contact.  Remember that some people take time to make a decision to move; and events can happen that stalls buying, selling, moving, etc.  After the first year of contact, you can include the prospects in less frequent campaigns.

5.  Who's Included:  Everyone.  Anyone that has contacted you about your services should be included in your follow-up process.  Remember that in some form -whether email, phone call, or referral, you have had contact with the prospect.

Your pipeline remains active; prospects converts to clients; deals get closed when you consistently follow-up with all of your prospects.  Put a follow-up system in place to make this easy to do.
 

next:  Email Landing Pages that Work

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